After Big B, Bret Lee and Sanjay Dutt, it’s now the turn of Farhaan Akhtar to try his hand at singing. The “Nana na naa” from Rock On had great beats but some of the most atrocious lyrics ever. (I know guys out there would kill me for this) but come on, if “meri laundry ka ek bill” can be the lyrics of a super hit song, I too have one lined up, which goes “Kopdaa, Kopdaa dega” (courtesy: the ladies who collect our clothes for laundry each morning) with native instruments to provide the local touch – fellow classmates at IIM can well relate to this song which is all set to become the hostel’s official anthem.
But today’s Marketing class did inject the theme of why something ever becomes a hit with the consumer – The product needs to be different, and have a USP. Farhaan’s husky voice was the USP in this case for an audience fed up with the repetitive crooning of Udit Narayan and Sonu Nigam.
I must admit I liked the theme of Rock On which was a little more than the fusion of Jhankaar Beats and Dil Chahta Hai.
Back in Shillong, where I actually belong, time has flown in a jiffy. The new trimester has brought with it, quite a few interesting subjects, but with a workload that would make even the mule’s daily burden seem feather light. And with my IQ that is as high as that of Ishaan Awasthi in the movie TZP, nothing more needs to be said.
A lecture on Meningitis was delivered to the batch yesterday by a few Health Dept. Representatives. Quite intriguing would be a hypothetical conversation with a student who had no clue as to who they were.
Health Dept Official (HDO): Hi, we will ask you a few survey questions to determine your GK Quotient..Will that be OK?
IIM student (who has had only 2.5 hours of sleep the previous night and caught unawares- Stu): Huh?....*yawn*…OK
HDO: Have you heard about the serious news?
Stu: Oh No! Not again…
HDO: What? Do you know someone who has it?
Stu: Yes, a lot of my friends have been hit, tell me how bad it is?
HDO: In that case you will have to be in quarantine…
Stu: I disagree. I have every right to get back to my previous position
HDO: Yes, for that you will need to have lots of fluids to gain stamina
Stu: Yup, though funds are scarce, spirits are the only way to keep the spirits high
HDO: Great, you agree. Now please sign this declaration form that you have been certified with Meningitis
Stu: Meningitis? Hell no! I was talking of the I Banking companies that crashed and thought you were going to give me further news on the same..
HDO: Speechless.
Markets have been tumbling just as Bangladesh’s batting line up against the Aussie Pace attack.
And this apparently has brought with it the opportunity to take the bull by the horns even as it is being butchered. While the political experts discuss on matters as grave as Mamta Didi and Manmohan, financial concerns range from Mumbai to Manhattan.
Nonetheless, as they say, every cloud has a silver lining and all we can hope for is to spot a cloud in the first place.
As the theories of economics provide some solace that business cycles will soon peak to the peaks of yesterday, all that people can do in the mean time is to Rock On, with Rock On, on the Rocks…:)
Cheers!
Image: A still from the movie...